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Hair care brand will make a splash with dry shampoos.
July 13, 2011
By: TOM BRANNA
Editor
TreSemme has been tapped once again as the official sponsor of Mercedes-Benz Fashion Week Swim 2012, July 14-18 in Miami. The brand will highlight its Fresh Start Collection of dry shampoos interactively throughout the week with a swimwear sponsorship, sampling, exclusive social media content and other activities. For the third consecutive season, TreSemme will sponsor boho-chic designer Mara Hoffman’s show. TreSemme stylist Elsa Canedo will be leading the styling team to create gorgeou...
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